Automated Phishing Simulations
Run realistic, localised phishing campaigns automatically — no manual setup required each cycle.
Australian-Hosted Solution & Support
Phriendly Phishing is a human-first, AI-enabled security solution that trains-not-tricks people by educating with empathy, and delivering measurable behaviour change that reduces real-world cyber risk.
TRUSTED BY 1,000+ ORGANISATIONS
The Problem
Cyber attackers don’t break through firewalls — they break through people. One click on a phishing email is all it takes to expose your entire organisation.
95%
Up to 95% of security incidents are linked to human mistakes such as phishing clicks, weak passwords, or mishandling sensitive data.
84,700
ACSC receives 84,700 cybercrime reports annually – one every six minutes
12%-50%
AI-generated phishing dramatically increased click-through rates, from 12% to over 50%
"Train, Not Trick" — Our Differentiator
Most platforms shame employees into compliance. We’re radically different — empathy-first, positive learning that builds lasting security habits and a culture people want to be part of.
Human-Centred Design
Training that fits real learning, not IT checklists — positive change, no stress, no shame.
Empathy-Driven Learning
Treat people as humans, not liabilities. Build confidence, not fear — that’s lasting change.
Continuous Learning Model
Short, engaging modules employees finish — automated simulations, personalised paths, not annual checkboxes.
How It Works
Four clear steps to transform your workforce from your biggest risk into your strongest first line of defence.
STEP 1
Assess Your Risk
Establish a baseline understanding of your phishing vulnerability through realistic simulations and risk analysis.
STEP 2
Deliver Targeted Training
Employees receive engaging micro-learning modules tailored to their behaviour, role, and risk profile.
STEP 3
Simulate Real Attacks
Automated phishing campaigns reinforce learning and test real-world readiness with authentic, localised scenarios.
STEP 4
Track & Improve
Monitor awareness levels and phishing susceptibility through real-time reporting dashboards with measurable results.
Fully automated. Minimal IT overhead. Fast deployment.
Platform Features
Automated Phishing Simulations
Run realistic, localised phishing campaigns automatically — no manual setup required each cycle.
Personalised Learning Paths
Tailor training based on each user’s behaviour, role, and risk level for maximum impact.
Australian-Based Infrastructure
Meet local data sovereignty and compliance requirements — without complex workarounds.
Real-Time Reporting
Track risk reduction and engagement with executive-ready dashboards and compliance reports.
Bite-Sized Learning
Short, engaging modules employees actually complete — designed to fit naturally into their workflow.
Minimal IT Overhead
Easy deployment with low administrative burden. Our local team handles the heavy lifting.
Ongoing Threat Updates
Stay ahead of evolving phishing tactics with content updated to mirror real-world attacks.
Multi-Device Access
Training accessible anywhere, anytime — on desktop, tablet, or mobile. No one left behind.
CUSTOMER TESTIMONIALS
Proven Outcomes
Phriendly Phishing delivers results you can see — and report on — within the first few months.
90-Day
Improvement Cycles
Measurable awareness improvements can be seen within the first months of your program.
95%
Reduced Click Rates
Continuous training reinforces safer behaviours and dramatically reduces phishing click-throughs.
3×
Increased Threat Reporting
Build a proactive, cyber-aware culture where employees report suspicious activity — not hide it.
Lower
Human Risk Exposure
Identify vulnerable users before attackers do — and build targeted defences around them.
Financial Services
Healthcare
Local Government
Professional Services
Education
Manufacturing
SMBs
Enterprise Organisations
Out of hundreds of entries worldwide, Phriendly Phishing joined the winner’s podium at the 2023 LearnX Awards!
Best Talented Team: Customer Experience
Best Talented Team: Learning Design Team
Best EdTech Innovation
Cyber Security Community Education Program of the Year
Best eLearning Design – Microlearning
Best eLearning Experience
Best Online Learning Model
Innovation in Learning
Spotlight Awards Winner 2025
Got Questions?
Phriendly Phishing is an Australian-built security awareness and phishing training platform that helps organisations manage human risk through automated training and realistic phishing simulations, using our Train, not Trick methodology to support long-term behaviour change and build a more resilient cyber security culture.
Phriendly Phishing is designed for organisations of all sizes, including SMBs, enterprises, education providers and government teams who want to manage human risk, empower their people and build a more cyber resilient culture without adding administrative overhead.
Phriendly Phishing helps organisations manage human risk by empowering employees to recognise phishing emails, scams and cyber threats before they cause harm. Through ongoing training and simulations, we support lasting behaviour change and the development of a more cyber resilient culture.
Phriendly Phishing is designed by Australians for organisations across the APAC region, with a strong focus on real-world threats and local contexts. Our Human Risk Management approach is built on our Train, not Trick methodology , which prioritises learning and behaviour change over fear or embarrassment. The platform is automated, easy to manage and designed to empower people to make safer decisions, helping organisations build a more cyber resilient culture.
It means people are supported with empathy when mistakes happen. Instead of catching them out, Phriendly Phishing provides clear, timely guidance that helps employees learn, build confidence and make safer decisions, transforming how organisations manage human cyber risk and fostering a resilient, security-aware culture.
Most organisations can get started almost immediately , with a few simple technical configurations on your side and support from our Customer Success team. Once set up, the platform runs automatically, helping teams manage human risk and build cyber resilience without adding ongoing administrative work.
Automation covers phishing simulations, training delivery, reminders and personalised learning journeys. This ensures employees receive relevant training at the right time, supporting continuous improvement in security behaviour with minimal manual effort.
Yes. Phriendly Phishing integrates with common email and identity platforms to safely deliver phishing simulations and training, helping organisations manage human risk within their existing technology environment.
Yes. Phriendly Phishing supports organisations operating in regulated environments and is ISO 27001 certified. Our platform provides consistent, trackable security awareness training that supports Human Risk Management, due diligence and regulatory expectations.
Success is measured through clear, trackable improvements in employee behaviour and organisational resilience over time. Phriendly Phishing provides visibility across key indicators such as phishing interaction rates, reporting behaviour and shifts in risk patterns, helping organisations understand where they are improving and where additional support is needed. These insights allow teams to demonstrate reduced exposure to phishing attacks and build a more resilient security culture, supported by data rather than assumptions.
Get Started Today
Book a personalised demo and see how Phriendly Phishing helps organisations build stronger cyber awareness, reduce phishing risk, and create lasting behavioural change.
Request a Free Demo
A local cyber specialist will be in touch within one business day.
